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  | | Managing in Mexico A Cultural Perspective by Kelley Lane, Arthur Whatley, Narcisa Zarate 14 Pages, Published 1985 ISBN-13: 978-0-937795-05-7, ISBN: 0-937795-05-4 |
 | | Marketing in Action An Experiential Approach by Wilbur W. Stanton, Robin T. Peterson, Arthur Whatley 259 Pages, Published 1978 ISBN-13: 978-0-8299-0565-6, ISBN: 0-8299-0565-0 |
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