| | Popularity A Bridge Between Classical and Behavioral Finance by Roger G. Ibbotson, Thomas M. Idzorek, Paul D. Kaplan, James X. Xiong 160 Pages, Published 2018 by Cfa Institute Research Foundation ISBN-13: 978-1-944960-61-2, ISBN: 1-944960-61-9
"These observations, which form the basis for the current book, are the essence of
an article that predates this book, written way back in 1984, by Roger Ibbotson,
Jeffrey Diermeier (then, at Brinson Partners, and now, the Diermeier Family ..."
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