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  | | Popularity A Bridge between Classical and Behavioral Finance by Roger G. Ibbotson, Thomas M. Idzorek, Paul D. Kaplan, James X. Xiong Paperback, 164 Pages, Published 2019 by Cfa Institute Research Foundation ISBN-13: 978-1-944960-60-5, ISBN: 1-944960-60-0 "Classical and behavioral finance are often seen as being at odds, but the idea of “popularity” has been introduced as a way of reconciling the two approaches. Investors like or dislike various characteristics of securities for rational reasons (as in classical finance) or irrational reasons (as in behavioral finance), which makes the assets popular or unpopular. In the capital markets, popular (unpopular) securities trade at prices that ..." |
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Roger Ibbotson