"Classical and behavioral finance are often seen as being at odds, but the idea of “popularity” has been introduced as a way of reconciling the two approaches. Investors like or dislike various characteristics of securities for rational reasons (as in classical finance) or irrational reasons (as in behavioral finance), which makes the assets popular or unpopular. In the capital markets, popular (unpopular) securities trade at prices that ..."
"These observations, which form the basis for the current book, are the essence of
an article that predates this book, written way back in 1984, by Roger Ibbotson,
Jeffrey Diermeier (then, at Brinson Partners, and now, the Diermeier Family ..."
Understanding Alternative Investments Creating Diversified Portfolios that Ride the Wave of Investment Success by Stephen Todd Walker 336 Pages, Published 2014 by Palgrave Macmillan ISBN-13: 978-1-137-37019-8, ISBN: 1-137-37019-X
Portfolio Management in Practice, Volume 2 Asset Allocation (CFA Institute Investment Series) by Cfa Institute Hardcover, 647 Pages, Published 2021 by Wiley 2021-01-17, Hoboken ISBN-13: 978-1-119-78796-9, ISBN: 1-119-78796-3