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Books by Robert Frank






The Winner-Take-All Society(Reprint)
Why the Few at the Top Get So Much More Than the Rest of Us
by Robert H. Frank, Philip J. Cook
Paperback, 288 Pages, Published 1996 by Penguin Books
ISBN-13: 978-0-14-025995-7, ISBN: 0-14-025995-3

"Disney chairman Michael Eisner topped the 1993 Business Week chart of America's highest-paid executives, his $203 million in earnings roughly 10,000 times that of the lowest paid Disney employee. During the last two decades, the top one percent of U.S. earners captured more than 40 percent of the country's total earnings growth, one of the largest shifts any society has endured without a revolution or military defeat. Robert H. Frank ..."






Under the Influence
Putting Peer Pressure to Work
by Robert H. Frank
Hardcover, 312 Pages, Published 2020 by Princeton University Press
ISBN-13: 978-0-691-19308-3, ISBN: 0-691-19308-8

"From New York Times bestselling author and economics columnist Robert Frank, a revelatory look at the power and potential of social contextAs psychologists have long understood, social environments profoundly shape our behavior, sometimes for the better, but often for the worse. Less widely noted is that social influence is a two-way street: Our environments are in large part themselves a product of the choices we make.Society embraces ..."






Luxury Fever(10th Edition)
Weighing the Cost of Excess
by Robert H. Frank, Rh Frank
Paperback, 336 Pages, Published 2010 by Princeton University Press
ISBN-13: 978-0-691-14693-5, ISBN: 0-691-14693-4

"Luxury Fever: Why Money Fails to Satisfy in an Era of Excess is a serious examination of the long-term costs associated with our society's ever-accelerating spiral of conspicuous consumption, followed by a far-reaching remedy that will intrigue anyone concerned with related fiscal issues. Robert Frank, a Cornell University professor of economics, ethics, and public policy, who previously coauthored The Winner-Take-All Society, bel ..."






The Economic Naturalist(1st Edition)
In Search of Explanations for Everyday Enigmas
by Robert H. Frank
Paperback, 240 Pages, Published 2008 by Basic Books
ISBN-13: 978-0-465-00357-0, ISBN: 0-465-00357-5

"Distinguished economist Robert Frank uses hundreds of fascinating, unexpected examples of everyday paradoxes to explain the economics of the everyday world. Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way o ..."






Render Floor Plans with Photoshop
by Robert H. Frank
Paperback, 95 Pages, Published 2018 by Independently Published
ISBN-13: 978-1-73100-867-1, ISBN: 1-73100-867-8

""Render Floor Plans with Photoshop" emphasizes a step-by-step process showing how to render CAD floor plans. The book focuses on rendering a residential floor plan from start to finish. Each chapter is broken down by room and the rendering of common materials associated with them. It includes detailed instructions on how to add seamless fabric textures to furniture, render wood floors, carpet, stainless steel, and many other common arch ..."






The Darwin Economy(Updated)
Liberty, Competition, and the Common Good (New in Paper)
by Robert H. Frank
Paperback, 272 Pages, Published 2012 by Princeton University Press
ISBN-13: 978-0-691-15668-2, ISBN: 0-691-15668-9

"Who was the greater economist--Adam Smith or Charles Darwin? The question seems absurd. Darwin, after all, was a naturalist, not an economist. But Robert Frank, New York Times economics columnist and best-selling author of The Economic Naturalist, predicts that within the next century Darwin will unseat Smith as the intellectual founder of economics. The reason, Frank argues, is that Darwin's understanding of competition describes econo ..."






Principles of Macro Economisc(4th Edition)
by Robert H. Frank, Ben S. Bernanke, And Bernanke Frank, Louis Dorrance Johnston, Robert Powell, Central Robert Frank, Principles Of Macroeconomics
Paperback, 576 Pages, Published 2008 by Mcgraw-Hill/Irwin
ISBN-13: 978-0-07-336265-6, ISBN: 0-07-336265-4

"In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. Although a fe ..."






Success and Luck(Reprint)
Good Fortune and the Myth of Meritocracy
by Robert H. Frank
Paperback, 208 Pages, Published 2017 by Princeton University Press
ISBN-13: 978-0-691-17830-1, ISBN: 0-691-17830-5

"From New York Times bestselling author and economics columnist Robert Frank, a compelling book that explains why the rich underestimate the importance of luck in their success, why that hurts everyone, and what we can do about it How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hard ..."






The Economic Naturalist's Field Guide(1st Edition)
Common Sense Principles for Troubled Times
by Robert H. Frank, 罗伯特·弗兰克
Paperback, 240 Pages, Published 2010 by Basic Books
ISBN-13: 978-0-465-01901-4, ISBN: 0-465-01901-3

"Ask a dozen talking heads about the course of action we should take to right the economy and you’ll get thirteen different answers. But what if we possessed a handful of basic principles that could guide our decisions—both the personal ones about how to save and spend but also those national ones that have been capturing the headlines?Robert H. Frank has been illustrating these principles longer and more clearly than anyone else. In The ..."






Falling Behind(1st Edition)
How Rising Inequality Harms the Middle Class (Wildavsky Forum Series)
by Robert H. Frank
Paperback, 160 Pages, Published 2007 by University Of California Press
ISBN-13: 978-0-520-25252-3, ISBN: 0-520-25252-7

"Although middle-income families don't earn much more than they did several decades ago, they are buying bigger cars, houses, and appliances. To pay for them, they spend more than they earn and carry record levels of debt. In a book that explores the very meaning of happiness and prosperity in America today, Robert Frank explains how increased concentrations of income and wealth at the top of the economic pyramid have set off "expenditur ..."






Principles of Economics(7th Edition)
by Robert H. Frank, Ben Bernanke, Ori Heffetz, Kate L. Antonovics
Paperback, 882 Pages, Published 2018 by Mcgraw-Hill Education
ISBN-13: 978-1-260-09291-2, ISBN: 1-260-09291-7

"Principles of Economics, 7/EPrinciples of Economics, 7th Edition, provides a deeper understanding of economics by eliminating overwhelming detail and focusing on seven core principles that are reinforced and illustrated throughout the text. With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Thr ..."






The Darwin Economy(1st Edition)
Liberty, Competition, and the Common Good
by Robert H. Frank
Hardcover, 240 Pages, Published 2011 by Princeton University Press
ISBN-13: 978-0-691-15319-3, ISBN: 0-691-15319-1

" Who was the greater economist--Adam Smith or Charles Darwin? The question seems absurd. Darwin, after all, was a naturalist, not an economist. But Robert Frank, New York Times economics columnist and best-selling author of The Economic Naturalist, predicts that within the next century Darwin will unseat Smith as the intellectual founder of economics. The reason, Frank argues, is that Darwin's understanding of competition describes e ..."






Principles of Microeconomics(4th Edition)
(The McGraw-Hill Series in Economics)
by Robert H. Frank, Ben S. Bernanke, Louis D. Johnston, Frank /. Bernanke
Paperback, 480 Pages, Published 2008 by Mcgraw-Hill/Irwin
ISBN-13: 978-0-07-336266-3, ISBN: 0-07-336266-2






The Winner-Take-All Society
Why the Few at the Top Get So Much More Than the Rest of Us
by Robert H. Frank, Philip J. Cook
Paperback, 304 Pages, Published 2010 by Virgin Paperbacks
ISBN-13: 978-0-7535-2226-4, ISBN: 0-7535-2226-8

"Why does the top one per cent of the population capture such a disproportionate amount of the wealth? Why do top athletes win dozens of sponsorship deals, yet competitors who finish just moments behind struggle to attract a single deal? Why does one product become a runaway success, while others flounder and fail? The answer is the rise of 'winner-take-all' markets, in which small differences in performance lead to huge differences in r ..."






Microeconomics and Behavior(7th Edition)
by Robert H. Frank
Paperback, 608 Pages, Published 2008 by Mcgraw-Hill Education Singapore
ISBN-13: 978-0-07-126349-8, ISBN: 0-07-126349-7

"Robert Frank's "Microeconomics and Behavior" covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book's clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student's capacity to "think like an e ..."






The Economic Naturalist(Reprint)
Why Economics Explains Almost Everything
by Robert H. Frank, The Economic Naturalist
Paperback, 256 Pages, Published 2008 by Virgin
Mobipocket_Ebook
ISBN-13: 978-0-7535-1338-5, ISBN: 0-7535-1338-2

"This book helps you discover the secrets behind hundreds of everyday enigmas. Why is there a light in your fridge but not in your freezer? Why do 24-hour shops bother having locks on their doors? Why did Kamikaze pilots wear helmets? The answer is simple: economics. Economics doesn't just happen in classrooms or international banks. It is everywhere and influences everything we do and see, from the cinema screen to the streets. It can e ..."






The Economic Naturalist(1st Edition)
In Search of Explanations for Everyday Enigmas
by Robert H. Frank, The Economic Naturalist
Hardcover, 240 Pages, Published 2007 by Basic Books
ISBN-13: 978-0-465-00217-7, ISBN: 0-465-00217-X

"The fascinating and playful guide to how economics explains the simple but profound ideas that govern our world. Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operat ..."






What Price the Moral High Ground?
How to Succeed without Selling Your Soul
by Robert H. Frank
Hardcover, 224 Pages, Published 2003 by Princeton University Press
ISBN-13: 978-0-691-00672-7, ISBN: 0-691-00672-5

" Financial disasters--and stories of the greedy bankers who precipitated them--seem to underscore the idea that self-interest will always trump concerns for the greater good. Indeed, this idea is supported by the prevailing theories in both economics and evolutionary biology. But is it valid? In What Price the Moral High Ground?, economist and social critic Robert Frank challenges the notion that doing well is accomplished only at t ..."






Passions Within Reason(Updated)
The Strategic Role of the Emotions
by Robert H. Frank, Rh Frank
Paperback, 320 Pages, Published 1988 by W. W. Norton & Company
ISBN-13: 978-0-393-96022-8, ISBN: 0-393-96022-6






Luxury Fever(Updated)
by Robert H. Frank
Paperback, 326 Pages, Published 2000 by Princeton University Press
ISBN-13: 978-0-691-07011-7, ISBN: 0-691-07011-3

"The turn of the twenty-first century witnessed a spectacular rise in gross consumption. With the super-rich setting the pace, everyone spent furiously in a desperate attempt to keep up. As cars and houses grew larger and more expensive, the costs were enormous--not only monetarily but also socially. Consumers spent more time at work and less time with their family and friends; they saved less money and borrowed more. In this book, Rober ..."



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