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Books by Tom Duncan






Cambridge IGCSE Physics plus CD(3rd Edition)
by Tom Duncan, Heather Kennett
Paperback, 328 Pages, Published 2014 by Hodder Education
ISBN-13: 978-1-4441-7642-1, ISBN: 1-4441-7642-0

"Endorsed by Cambridge Assessment International Education to support the full syllabus.The bestselling title, developed by International experts - now updated to offer comprehensive coverage of the core and extended topics in the latest syllabus.- Includes a student's CD-ROM featuring interactive tests and practice for all examination papers- Covers the core and supplement sections of the updated syllabus- Supported by the most comprehen ..."






GCSE Physics(4th Edition)
by Tom Duncan, Heather Kennett, D. G. Mackean
Paperback, 372 Pages, Published 2001 by Hodder Murray
ISBN-13: 978-0-7195-8614-9, ISBN: 0-7195-8614-3

"This edition is in full colour and in line with the requirements of the National Curriculum and the revised GSCE Physics syllabuses. It is designed for students studying for GCSE, IGCSE, UCLES Cambridge and London overseas O level Physics and equivalent examinations. Since publication "GCSE Physics" has been adopted and it is now established as one of the leading courses for students preparing for GCSE or equivalent examinations, throug ..."






IGCSE Physics(2nd Edition)
by Heather Kennett, Tom Duncan
Paperback, 314 Pages, Published 2009 by Hodder Education
ISBN-13: 978-0-340-98187-0, ISBN: 0-340-98187-3

"This highly respected and valued textbook has been the book of choice for IGCSE students since its publication. This new edition, complete with CD-ROM, continues to provide comprehensive, up-to-date coverage of the core and extended curriculum specified in the IGCSE Physics syllabus, in a bright and attractive format. Providing full coverage of the syllabus and helping students attain optimal grades, the book is supported by a CD-ROM co ..."






The Principles of Advertising and Imc(2nd Edition)
(The McGraw-Hill/Irwin series in marketing)
by Tom Duncan
Hardcover, 774 Pages, Published 2004 by Mcgraw-Hill College
ISBN-13: 978-0-07-295615-3, ISBN: 0-07-295615-1

""Principles of Advertising and IMC, 2/e" by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. "Pri ..."






Understanding Crime Statistics(2nd Edition)
Revisiting the Divergence of the NCVS and the UCR (Cambridge Studies in Criminology)
by Tom Duncan, James P. Lynch, Alan Farmer
Paperback, 416 Pages, Published 1997 by Hodder Murray
ISBN-13: 978-0-7195-7205-0, ISBN: 0-7195-7205-3

"This text aims to provide an understanding of the basic principles of electronics related to the communication, control and computer systems which affect life."






Advanced Physics(4th Edition)
by Tom Duncan
Paperback, 640 Pages, Published 1994 by John Murray
ISBN-13: 978-0-7195-5199-4, ISBN: 0-7195-5199-4

"The fourth edition of this A Level physics course."






General Certificate of Secondary Education Electronics
by Tom Duncan
Paperback, 192 Pages, Published 1989 by John Murray
ISBN-13: 978-0-7195-4633-4, ISBN: 0-7195-4633-8

"This textbook covers the material required for all GCSE Electronics courses and is also suitable for BTEC Level 1 Electronics. Special attention is paid to electronics systems, applications and social implications. Explanations are aided by questions designed to reinforce and develop the understanding of ideas. There are checklists that summarize learning objectives after each group of related chapters. Answers to questions are provided ..."






Advanced Physics(1st Edition)
Fields, Waves and Atoms
by Tom Duncan, Thomas Duncan
Paperback, 576 Pages, Published 1975 by John Murray
ISBN-13: 978-0-7195-3212-2, ISBN: 0-7195-3212-4

"vii 563p large paperback, cover a bit worn, illustrations, index, appendices, answers, still very good"






Cambridge IGCSE Combined and Co-ordinated Sciences
by Heather Kennett, Tom Duncan, Doug Wilford, Dave Hayward, D. G. Mackean, Bryan Earl, Brian Earl, Dg Mackean
Paperback, 544 Pages, Published 2017 by Hodder Education
ISBN-13: 978-1-5104-0246-1, ISBN: 1-5104-0246-2

"We are working with Cambridge International Examinations toward endorsement of this title.Make best use of your department's specialist skills with this all-in-one textbook from Hodder Education, designed and organized by an experienced Combined and Coordinated Science syllabus teacher. Providing full cove ..."






Integrated Marketing Communications
by Tom Duncan, Hans Ouwersloot, Thomas R. Duncan
Paperback, 672 Pages, Published 2008 by Mcgraw-Hill
ISBN-13: 978-0-07-711120-5, ISBN: 0-07-711120-6

"Everything communicates. Any action that a company takes will leave an impression on its consumers. "Integrated Marketing Communications" is about the coherent, consistent and clear use of a company's communication options. The text provides students with a solid understanding of all of the major marketing communication functions and media alternatives, and the processes for integrating these activities in the most effective and efficie ..."






Principles of Advertising and IMC(2nd Edition)
(The Mcgraw-Hill/Irwin Series in Marketing)
by Tom Duncan
Hardcover, 800 Pages, Published 2004 by Mcgraw-Hill/Irwin
ISBN-13: 978-0-07-253774-1, ISBN: 0-07-253774-4

"Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan’s text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. Princi ..."






Magic Moments(1st Edition)
Four Seasons on a Scottish Hill Farm
by Tom Duncan
Paperback, 192 Pages, Published 2004 by Fort Publishing Ltd
Import
ISBN-13: 978-0-9544461-8-5, ISBN: 0-9544461-8-6

"Based on his perennially popular columns in the Sunday Post, the author describes life and work on his 700-acre hill farm. He is helped in his endeavours by local worthies, Cha and Big Tam, two unforgettable characters. A warm and witty read, Duncan's love of the land and his animals shines through every page."






Imc(1st Edition)
Using Advertising and Promotion to Build Brands
by Tom Duncan, Thomas R. Duncan
Hardcover, 783 Pages, Published 2002 by Mcgraw-Hill College
Student Edition
ISBN-13: 978-0-256-21476-5, ISBN: 0-256-21476-X

"This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of when to use, how to use, and who should be involved in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue betwee ..."






MP IMC(1st Edition)
Using Advertising and Promotion to Build Brands with PowerWeb
by Tom Duncan
Hardcover, 704 Pages, Published 2001 by Mcgraw-Hill College
ISBN-13: 978-0-07-250107-0, ISBN: 0-07-250107-3

"This is an applied text with a strong brand message. Most texts on the market teach functions, but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue betw ..."






Electronics for Today and Tomorrow - Ex Library(2nd Edition)
by Tom Duncan, John Murray
Paperback, 250 Pages, Published 1997 by Trans-Atlantic Publications, Inc.
ISBN-13: 978-0-7195-7413-9, ISBN: 0-7195-7413-7

"Student Text Guides are written by experienced teachers and examiners for the specific needs of students of AS/A-level English Literature, whether attempting a coursework assignment or revising for an examination. They are the perfect accompaniment to the set text, providing invaluable background and exam advice."






2 Customized Principles of Advertising and IMC 2nd Edition. and Advertising and Promotion 6th Edition
by Belch Duncan Belch, Tom Duncan
Paperback, Published 2005 by Mcgraw Hill
ISBN-13: 978-0-07-307522-8, ISBN: 0-07-307522-1






GCSE Physics(3rd Edition)
by Tom Duncan, Ben Duncan
Paperback, 358 Pages, Published 1995 by John Murray
ISBN-13: 978-0-7195-5301-1, ISBN: 0-7195-5301-6

"This edition is in full colour and in line with the requirements of the National Curriculum and the revised GSCE Physics syllabuses. It is designed for students studying for GCSE, IGCSE, UCLES Cambridge and London overseas O level Physics and equivalent examinations. Since publication "GCSE Physics" has been adopted and it is now established as one of the leading courses for students preparing for GCSE or equivalent examinations, throug ..."






Creating & Delivering Winning Advertising & Marketing Presentations
by Sandra E. Moriarty, Tom Duncan, Moriarty /. Duncan
Hardcover, 154 Pages, Published 1995 by Ntc Business Books
ISBN-13: 978-0-8442-3529-5, ISBN: 0-8442-3529-6

"Make all your presentations come alive with the all-new edition of this one-of-a-kind guide to planning and executing marketing and advertising presentations. Create dynamic presentations that sell you, sell your programs, and win over your client. This easy-to-follow, step-by-step guide helps you checkpoint all the critical stages in your presentations to reach the all-important goal: getting and keeping clients. Loaded with practical ..."






Creating & Delivering Winning Advertising & Marketing Presentations(2nd Edition)
by Sandra E. Moriarty, Tom Duncan
Paperback, 160 Pages, Published 1995 by Ntc Pub Group
ISBN-13: 978-0-8442-3531-8, ISBN: 0-8442-3531-8

""The strength of this book is its sensitivity to the real problems involved in making a good presentation--listening, analyzing clients' expressed needs, understanding the audience--as well as the mechanics of presenting. The authors' style is admirable--like a peer whispering in your ear." -- William Foley President William F. Foley & Associates "This is clearly one of the most important books ever written about our business. It is an ..."






Marketing(2nd Edition)
by Warren J. Keegan, Sandra Ernst Moriarty, Tom Duncan, Thomas R. Duncan
Hardcover, 704 Pages, Published 1994 by Prentice Hall
ISBN-13: 978-0-13-016387-5, ISBN: 0-13-016387-2

"Substantial revision, now 18% shorter. This text has a strategic orientation, thorough coverage of marketing planning including Millennium marketing plan), fully integrates international (no separate chapter), three comprehensive end-of-text cases, along with a contemporary design including info graphics and embedded boxes entitled "Risk and Gambles", "Behind the Scenes" and "Open to Debate"."



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