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Books by Roger Haywood
  | | Corporate Reputation, the Brand and the Bottom Line(3rd Edition) Powerful, Proven Communications Strategies for Maximizing Value (Paperback) by Roger Haywood Paperback, 336 Pages, Published 2005 by Kogan Page ISBN-13: 978-0-7494-4408-2, ISBN: 0-7494-4408-8 "'Roger Haywood is one of the practitioners who have set the standards that the industry must follow. This is a must read' - Sandy Scott, director general, the Chartered Insurance Institute. All organizations must manage their public relations (PR) with intelligence and integrity if they are to safeguard their reputation. "Corporate Reputation, the Brand and the Bottom Line" draws on real-life experience to give the reader clear guidance ..." |
 | | 2nd Revised edition of "Managing Your Reputation(1st Edition) How to Plan and Run Communications Programmes That Win Friends and Build Success" by Roger Haywood, Roger Hayward Hardcover, 276 Pages, Published 2002 by Kogan Page ISBN-13: 978-0-7494-3794-7, ISBN: 0-7494-3794-4 "A survey showed that, in the US, senior CEOs spent 65 per cent of their time in organized communications. The more successful the company the more time they spent: the CEO is really the senior PR officer. Whether it's investor relations, legal or environmental accountability, ethical issues, employee care or customer service, the media's spotlight will home in on any company that appears to be in breach of its corporate duty. Nobody can ..." |
 | | Public Relations for Marketing Professionals(1st Edition) (Studies in Public Relations) by Roger Haywood, Steve Cuthbert Paperback, 240 Pages, Published 1997 by Springer ISBN-13: 978-0-333-68477-1, ISBN: 0-333-68477-X "'Public relations affects all aspects of the organisation. There can be few areas where it has greater impact than in marketing. Public relations not only creates better awareness of the marketing offer, used effectively it can help to build those relationships of mutual goodwill and support that represent the best long term marketing investment. Roger Haywood knows how business works and his book is a valuable addition to the understan ..." |
 | | All About Public Relations(2nd Edition) How to Build Business Success on Good Communications by Roger Haywood Paperback, 368 Pages, Published 1991 by Mcgraw Hill Book Co Ltd ISBN-13: 978-0-07-707230-8, ISBN: 0-07-707230-8 ""All About Public Relations Second Edition" by Roger Haywood covers the broad communications issues that face organisations and how they manage their PR to succeed. The book also looks in some detail at the practical skills needed in this complex and sophisticated world, It is full of useful advice from one of the few respected practitioners in this newest, yet oldest, business discipline." |
 | | Managing Your Reputation How to Plan and Run Communications Programmes That Win Friends and Build Success by Roger Haywood Paperback, 222 Pages, Published 1994 by Mcgraw Hill Book Co Ltd ISBN-13: 978-0-07-707740-2, ISBN: 0-07-707740-7 "More than ever before, an organization's image and the image of its key decision-makers plays a major role in the success of that organization. The Co-operative Bank's recent advertising campaign which communicated its ethical stance on not investing in environmentally or morally unsound projects is one example of this heightened image awareness. Roger Haywood's book shows that business and business relationships are all about the light ..." |
 | | All about PR (The McGraw-Hill Marketing Series) by Roger Haywood Paperback, 263 Pages, Published 1984 by Mcgraw-Hill ISBN-13: 978-0-07-084760-6, ISBN: 0-07-084760-6 |
 | | Corporate Reputation, The Brand & the Bottom Line (3rd Edn) by Roger Haywood Paperback, Published 2006 by Kogan Page ISBN-13: 978-0-7494-4651-2, ISBN: 0-7494-4651-X "New" |
 | | Corporate Reputation, the Brand and the Bottom Line Powerful Proven Communication Strategies for Maximizing Value by Roger Haywood Published 2005 ISBN-13: 978-1-280-25140-5, ISBN: 1-280-25140-9 |
 | | Corporate Reputation, the Brand and the Bottom Line Powerful, Proven Communications Strategies for Maximizing Value by Roger Haywood Digital, 288 Pages, Published 2005 by Kogan Page Ltd ISBN-13: 978-0-7494-4616-1, ISBN: 0-7494-4616-1 "... Build Success Second edition published by Kogan Page as Manage Your Reputation: How to Plan Public Relations to Build ... The views expressed in this book are those of the individual authors and are not necessarily the same as those of the Chartered Institute of Marketing. ... and the bottom line : powerful proven communication strategies for maximizing value / Roger Haywood.— 3rd ed. p. cm." |
 | | Corporate Reputation, the Brand and the Bottom Line Powerful Proven Communication Strategies for Maximizing Value by Roger Haywood Published 2005 ISBN-13: 978-1-4237-2847-4, ISBN: 1-4237-2847-5 |
 | | Cruisers in Camera(1st Edition) by Roger Hayward, Roger Haywood Hardcover, 180 Pages, Published 2000 by Sutton Publishing ISBN-13: 978-0-7509-2350-7, ISBN: 0-7509-2350-4 "This book represents a visual feast for anyone interested in the cruiser classes of the British and Commonwealth navies." |
 | | All about PR by Roger Haywood 263 Pages, Published 1987 ISBN-13: 978-0-07-099118-7, ISBN: 0-07-099118-9 |
 | | Medieval Hispanic Studies in Memory of Alan Deyermond (Monografías A) by Andrew M. Beresford, Louise M. Haywood, Julian Weiss Hardcover, 334 Pages, Published 2013 by Boye6 ISBN-13: 978-1-85566-250-6, ISBN: 1-85566-250-7 |
 | | Corporate Reputation, the Brand & the Bottom Line (3rd Edition) by Roger Haywood Paperback, 334 Pages, Published 2012 by Kogan Page Publications ISBN-13: 978-81-7554-574-8, ISBN: 81-7554-574-7 "All organizations must manage their reputation. This can only be done through understanding the needs and concerns of all the stakeholders, then developing and promoting policies that will win goodwill and support across these vital "publics". Investment in corporate reputation initiatives can reap major financial rewards but failure to address the key issues can be painful and expensive as this practical guide demonstrates. Corporate ..." |
 | | Corporate Reputation, the Brand and the Bottom Line by Roger Haywood Ebook ISBN-13: , ISBN: |
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